Niveditha is a design researcher and strategist with a global perspective, combining systems thinking, customer needs, and business strategy to drive innovation. With a background in Industrial Design (NUS) and Computer Science (Georgia Tech), she connects qualitative and quantitative insights to solve complex product and technology challenges. Her experience spans user research, competitive benchmarking, and strategic planning across software, logistics, manufacturing, and energy. At Southwire, she focuses on Grid of the Future technologies, aligning emerging opportunities with business priorities. Passionate about applying emerging tech in human-centered ways, she transforms abstract ideas into practical, scalable solutions.